SHAYNA MAIN – Founding director

Shayna Main founded S2 Associates in 2006 with the aim of offering a dedicated career coaching service to marketing and creative people.

Since then she has worked with numerous individuals at all levels from various sectors, including retail, financial and professional services, consumer electronics, FMCG, media, publishing, leisure, travel, telcos, IT, third sector and increasingly, the public sector.  Shayna has also worked extensively with people from marketing and creative agencies.

She gained her marketing skills and knowledge ‘on the ground’, spending ten years in communications and PR roles in the media, licensing and not for profit sectors, working for organisations such as Rambert Dance Company, CNBC and Comic Relief.  Shayna holds a PG Diploma in Career Counselling & Consultancy from London University and is a graduate of the renowned Career Counselling Skills and Style Directions training courses.


Is a life coach whose passion is helping people to find life balance and realise their potential. A graduate of the Coaches Training Institute and member of the International Coaching Federation, Sally brings fifteen years’ marketing experience in the IT sector and substantial expertise from two leading marketing recruitment consultancies.


Is a career and executive coach, workshop facilitator and organisational consultant. He has particular experience in supporting clients from multinational consumer goods companies in the development of their careers. He has recently worked with high potential executives in the first 100 days of new roles and clients adjusting to new business cultures following international postings. Simon is an accredited coach (European Mentoring & Coaching Council) and also holds qualifications in psychometric assessment & feedback, NLP and psychodynamic counselling. He graduated from Cambridge University in Modern Languages and Law.


Is a career coach, trainer and facilitator, skilled in providing coaching, career and talent management to people at all levels. She works regularly with marketing clients drawn from all disciplines, including digital media. Barbara is fascinated by the possibilities offered by digital technology and an emerging expert in the use of Linked In and other social media as a career development tool. She’s also accredited in Myers Briggs’ Type Indicator which she uses to facilitate greater insight for clients as individuals, leaders and in teams.


Is your future looking a bit hazy? Here's a useful tool to help you envision the future you want, and create the steps to get you there

: 31/05/2017


Public sector background but want to switch to working in the private sector? Here's a case study from someone who has re-worked their CV to do just that...

: 31/05/2017

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